Location is the entire physical space that you wish to collect the data from, e.g. a shop, mall, restaurant, event space etc., while touchpoints are part of your location.
A location can be categorized into touchpoints that display different products or serve different purposes. For example: in a convenience store, you may set the entrance, cashier, and beverage sections as different touchpoints.
![](https://help.dayta.ai/wp-content/uploads/2020/08/image-9-1024x739.png)
As the example shown above, you can have more than one touchpoints inside your location that have different purposes. Here, we separate out the checkout zone and the beverage corner. In a more advanced setup, you can even set up individual touchpoints around your key area in every direction, running an in-depth analysis on how customers interact with your latest products, marketing campaign, etc.
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