Stores are your shops, while analytics zones are part of your stores.
Store areas can be categorized into analytics zones that display different products or serve different purposes. For example: in a convenience store, you may set the entrance, cashier, and beverage sections as different analytics zones.
As the example shown above, you can have more than one analytic zones inside your store that have different purposes. Here, we separate out the checkout zone and the beverage corner. In a more advanced setup, you can even set up individual analytics zones around your key area in every direction, running an in-depth analysis on how customers interact with your latest products, marketing campaign, etc.